White-labeled, satellite-powered, and free for 60 days. Turn your website into a 24/7 lead machine.
A roof quote calculator embedded on your website does something no other lead generation tool can: it answers the homeowner's most pressing question before they ever pick up the phone. When they do call, they're already pre-sold on your company.
This page covers everything roofing contractors need to know about using embedded quote calculators to generate leads — including how to set one up, what to look for in a calculator platform, and how to maximize conversions.
An embedded calculator is a web tool that lives inside your existing website. Visitors can trace their roof on a satellite map, choose a roofing material, and get an instant cost estimate — all without leaving your site. When they submit their estimate request, their contact info is captured and sent directly to you.
The Roof Quote Calc platform provides this tool as a white-labeled, fully branded widget. Your logo, your phone number, your colors. It takes about 2 minutes to add to any website — WordPress, Wix, Squarespace, or any platform that supports HTML embeds.
| Feature | Why It Matters |
|---|---|
| Satellite roof measurement | Homeowners can trace their actual roof — far more accurate than guessing square footage |
| Multiple material types | Lets you quote shingles, metal, tile, and flat roofing — captures more lead types |
| White-label branding | The tool should look like your website, not a third-party product |
| Instant lead delivery | Every submission goes to your email immediately — no waiting, no logging in |
| Mobile responsive | Over 60% of homeowners browse on their phone — the calculator must work on mobile |
| Tiered pricing | Good/Better/Best pricing tiers let homeowners self-select their budget |
Setting up your free calculator takes three steps:
Placement matters enormously. The same calculator in different positions on the same page can produce dramatically different conversion rates:
Free for 60 days. No credit card. Setup takes 2 minutes. Leads delivered directly to your inbox.
Get Your Free Calculator →| Platform | Monthly Cost | White Label | Satellite Measurement | Lead Delivery |
|---|---|---|---|---|
| Roof Quote Calc | Free → $39/mo | ✅ Yes | ✅ Yes | ✅ Instant email |
| Generic Form Builders | $0–$50 | ⚠️ Partial | ❌ No | ✅ Yes |
| Full CRM Platforms | $200–$600/mo | ✅ Yes | ⚠️ Some | ✅ Yes |
| Lead Marketplaces | $80–$300/lead | ❌ No | ❌ No | ⚠️ Shared leads |